Garnering a well-thought-through (and longer) easy testimonial can sometimes be rather like trying to get blood from a stone.  

Is much easier just to sit back and hope that one day they take it upon themselves to write something wonderful about you but unfortunately, that’s unlikely to happen.  You are going to have to ask them to do it!

But wait that feels scary!

You’re more than once aware of how busy your clients probably are and that might take the time in order to give a testimonial to you when perhaps they’ve already said that they love what you do and can be difficult for them to put it in writing

Plus you don’t want to sound like you’re coming across as a snake oil salesman. 

Trust me it isn’t creepy at all you are doing is asking your happy client to help somebody else who might feel comfortable booking your services to

For some people, there’s nothing scarier than sending out a request for a testimonial knowing that it’s entirely possible that they may secretly be happy and might send you something back which is the opposite of a testimonial how scary could that be

This isn’t going to happen.

You’re not likely to send a request for a testimonial to somebody who you know is unhappy, your time and energy are going to be much better spent on making them happy again.

Another problem that you quite often see is people are asked to leave a testimonial but don’t give any other guidance with regards to what kind of easy testimonial you would like to receive.  Then you end up getting a couple of one-liners such as

“yeah it was really great working with you” or “I loved hiring you it was fabulous and you were friendly”…

While it is really nice to hear it’s not really very useful to you because what you really need is something that you can put on your website with more ‘gusto’.  That’s the point of asking for a testimonial right?

Deep breaths…

We’re going to be using the information to help other people make the decision whether to buy from us or not.  So it has to be right!

So instead, try saying “Would you mind answering a few quick questions, it will only take a moment?”

Explain that you’re asking for them to help others feel comfortable using your services.

Question 1: What was your worst worry before using my services?  Did it come true? If not what happened instead?

It doesn’t matter what kind of service you provide if the potential client is scared to book for some reason.  They might be worried that you aren’t capable, they might be afraid that they can’t afford it, they might worry that they’re not good enough to do the work alongside you.  

Don’t worry about changing these questions slightly in order to ask them directly.  The idea here is just to get a before-and-after feeling from your client with regards to how it felt working with you

Question 2:  What specifically was your favourite part of working with me and why?

This will elicit something a bit more in-depth from somebody rather than one or two-word answers.

Question 3:  If you were to recommend me to your best friend, what would you say?

The reason we ask this is to discourage your clients from giving an answer they think you would want to hear, creating a more human feel to the words.

Once you get the responses you can remove your questions and put the words together to form a testimonial, in one block.

What I usually do is send that back to the client and say:

“I’ve collated the answers to your questions to form a testimonial to put on my website to help others feel more comfortable with booking my services.  Is that ok with you?”

Always make sure you’ve got their permission to post it.

You could even go one step further if you’re feeling brave, and ask them if they would take a moment to copy/paste it into a Google review.

That’s going to help your SEO and it’s going to be dead easy for them.  They don’t have to do any extra work it’s just a copy-and-paste job, so why not ask them?

Do you have any new tricks to make sure you get the testimonials you want?  Have you got testimonials on your website? Where have you put them?

Let me know in the comments below or on Facebook.

Yes, and no.

‘Slow and steady wins the race’. this is a phrase that we all know deep down to be true but when it comes to marketing a small business, desperation often trumps relationship-building.

People look for a quick fix or an easy way to attract their ideal customers.

They may follow what the ‘big businesses’ seem to be doing (without the team of full-time marketers behind them). Then they feel deflated and disappointed (and worse yet blame themselves) when it doesn’t work. It may ‘feel’ like “snake-oil” selling.

Using emotions and storytelling IS a powerful way to attract the people you want to work with. But to newcomers to the science of persuasion, it can feel ‘icky’ or ‘manipulative’. And, when it is used to persuade people into lies and falsehoods it’s absolutely the case!

However…

Are you, the seller, honest, and ethical? Do you have truly right intentions for what you are offering (and can prove why you trust it yourself)?

If you say YES then DO utilise positive emotions in your content and speeches. Tell the stories of the work you have done, the people you have helped and the transformations you have made for them. Encourage them to tell these stories too!

If you are qualified and/or experienced in your field, if you are constantly on a mission to improve, if you really, truly put others before yourself in your business. Then share it!!

Would you sell this to your own family members?

If you are a highly sensitive person or a natural introvert in business, your sensitive nature may not be suited to conventional, more aggressive, sales techniques and you may become quickly disheartened with your efforts to conform.  There is another way, and it doesn’t have to feel sleazy.  Soulful Content!

For the HSP and introverted entrepreneurs, the traditional hard-sell approach can be overwhelming and demoralising.  It goes against your very nature and soon wears thin.

Enter Soulful Content.

We now live in a digitally social world so it is time to embrace ‘Soulful Content’.  Rather than adopting a ‘traditional sales’ approach, focus on creating writing, videos and more.

Soulful content is characterised by its authenticity, depth, and emotional resonance. It goes beyond mere information to connect with the audience on a deeply personal level.

Excellent soulful content includes:

1. Personal Stories and Journeys:

   • Share your personal experiences, challenges, and triumphs. This creates a human connection and makes you relatable to your audience.  Especially if it’s imperfect.

2. Client Success Stories:

   • Highlight the stories of your clients’ successes and transformations. This not only showcases the effectiveness of your services but also provides inspiration and hope.  Remember to anonymise or get permission before posting.

3. Inspirational Quotes and Affirmations:

   • Share your own uplifting and empowering quotes or affirmations. These can serve as daily reminders for your audience and contribute to a positive and supportive online environment.  Ask people to share their own favourites and start a conversation flowing.

4. Behind-the-Scenes Content:

   • Give a glimpse into your daily life or the inner workings of your business. This transparency fosters trust and allows your audience to connect with you on a more personal level.

5. Interactive Content:

   • Create polls, quizzes, or interactive content that encourages audience participation. This not only engages your audience but also helps you better understand their needs and preferences.  Win-win!

6. Educational Content:

   • Provide valuable information and insights related to your niche. This could include how-to guides, tips, and tutorials that genuinely help your audience in their personal or professional lives.  If you provide a service that traditionally needs you to be there with your client, think of anything they can do at home to support themselves between visits.  Give it away for free.

7. Mindfulness and Well-being Practices:

   • Share practices that promote mindfulness, self-care, and well-being. This could include meditation guides, relaxation techniques, or advice on maintaining a healthy work-life balance.  All the better if these are practices you do yourself, and you can share yourself doing it and encourage others to join in!

8. Book, Podcast, or Resource Recommendations:

   • Recommend books, podcasts, or other resources that have had a meaningful impact on your life or work. This not only provides value but also fosters a sense of community as your audience engages with the same materials.  Book reviews on subjects that might benefit your ideal clients can be very worthwhile.

9. Community Spotlights:

   • Feature members of your community, whether clients or followers, and highlight their achievements, talents, or contributions. This creates a supportive and inclusive atmosphere.

10. Artistic Expressions:

    • Incorporate artistic elements into your content, such as poetry, visual art, or music. These creative expressions can evoke emotions and resonate deeply with your audience.

Remember, the key to soulful content is your authenticity and a genuine desire to connect with and support your audience. Tailor your content to align with your own values as well as the needs of your community, creating a space where people feel seen, understood, and inspired.

Share this knowledge generously, building trust through valuable free content. This establishes a foundation, making customers more eager to invest in your paid offerings because they already recognise the quality.

It’s essential to convey honest confidence in your services without pressuring people into a sale. Aim to be seen as a supportive guide, ready to collaborate based on mutual fit rather than a transactional need.

Do not sell because you NEED someone to buy from you,

Avoid the trap of selling out of desperation; potential customers can sense it.  When you are talking or writing about your service or product behave like you already have all the clients you want, like you do not need the sale (but not in a flippant way, maintain your passion for what you do in everything you say).

Embrace the power of ‘No’.  Get used to people not wanting what you have to offer (it’s the same for everybody).  You’re likely to encounter more “no’s” than “yes’s” as you practice showcasing your offerings and, in the process, start to learn more and more about your ideal customers.  Do not take ‘no’ as an insult, it’s really not personal.  This can be very hard for a sensitive business owner.  YOU are your business and keeping the two separate can be a challenge.  People say no for a myriad of reasons, and they are always saying no to the service or product, it’s rarely you that it is aimed at.

And it works both ways too!  It’s crucial to be willing to accept or reject potential clients based on mutual fit.  Great customers who want to talk about you, recommend you and use your services time and time again MUST be the perfect fit.  The more of these, the easier your marketing efforts will be.  They will be more than happy to help spread the word about your great products or services.  They will do a lot of the marketing work for you, and be happy to.

Solving Problems and Building Personal Connections

Solving specific problems as part of your service takes precedence over a rushed ‘sales pitch’. Tailor your content to resonate with the unique experiences of the people you have worked with in the past and who you would love to work with time and time again.

Building relationships is crucial; make yourself easily discoverable and contactable so that potential clients feel grateful for the understanding and support you provide.

This approach fosters a connection beyond a mere transaction, aligning with the values of HSPs and introverted service providers such as yourself.

Consistent Support for Sustainable Success

Success in marketing to HSPs and introverted service providers is a journey, not a one-time event. Consistently serve your audience by understanding their evolving needs and challenges.

This daily commitment positions you as a reliable source of information and support, contributing to a long-term relationship that extends beyond a single transaction.

Plus committing to regular updates means you get to practice ‘feeling the fear and doing it anyway’.  It gets easier and easier to do, refine and perfect your methods of sharing the more you do it.

Empowering Choices: The New Marketing Paradigm

Modern marketing for HSPs and introverted service providers is about empowering rather than convincing.  Ditch the elaborate funnels and manipulative tactics. Instead, focus on sharing knowledge, allowing these service providers to pick and choose based on their needs and preferences. This approach respects their autonomy, resulting in a positive and authentic experience.

Embrace the power of soulful content, address your potential client’s specific challenges, and focus on being discoverable rather than intrusive.

By aligning your marketing strategy with the values of your audience, you’ll not only navigate the challenges but also build lasting and meaningful relationships with your ideal clients.

As a small business or sole trader utilising WordPress for your website, it’s essential to understand the potential vulnerabilities your website may face. This guide will explore common website exploits and provide insights into their impact on small businesses.

1. Cross-Site Scripting (XSS):

Cross-Site Scripting is a common vulnerability that allows attackers to inject malicious scripts into websites. These scripts can be executed by unsuspecting users, leading to unauthorized actions or data theft. In the context of small businesses using WordPress, XSS attacks can compromise customer data and damage the website’s reputation. Implementing input validation, output encoding, and utilizing security plugins can help mitigate XSS vulnerabilities.

2. SQL Injection:

SQL Injection occurs when attackers manipulate user input to inject malicious SQL queries into a website’s database. For small businesses on WordPress, SQL Injection can result in unauthorized access to sensitive information or data manipulation. Preventive measures such as using parameterized queries, input validation, and regularly updating WordPress and its plugins can help mitigate this risk.

3. Cross-Site Request Forgery (CSRF):

CSRF attacks trick authenticated users into unknowingly performing malicious actions on websites they trust. Small businesses using WordPress should be aware of this threat, as it can lead to financial loss or damage to their reputation. Implementing CSRF tokens, checking the referrer header, and utilizing security plugins can help prevent CSRF attacks.

4. Remote File Inclusion (RFI) and Local File Inclusion (LFI):

RFI and LFI vulnerabilities allow attackers to include and execute remote or local files on a website. This can lead to unauthorized access or the disclosure of sensitive data. Small businesses on WordPress should strengthen their website’s security by validating user input, restricting file inclusion, and ensuring file permissions are properly configured.

5. Server-Side Request Forgery (SSRF):

SSRF attacks exploit a server’s ability to make requests on behalf of the attacker, potentially leading to unauthorized access to internal systems or data leakage. Small businesses using WordPress should be cautious about user-supplied URLs and ensure proper input validation, server configuration, and access control to mitigate the risk of SSRF.

6. Remote Code Execution (RCE):

RCE vulnerabilities allow attackers to execute arbitrary code on a web server, granting them complete control. For small businesses using WordPress, RCE can lead to website defacement, data breaches, or even the compromise of the entire server. Regularly updating WordPress, implementing strong security practices, and monitoring for suspicious activity are essential to prevent RCE attacks.

7. Directory Traversal:

Directory Traversal exploits occur when attackers manipulate file path parameters to access files outside the intended scope. This can lead to unauthorized access or exposure to sensitive information. Small businesses on WordPress should validate user input, sanitize file paths, and restrict access to sensitive directories to prevent directory traversal attacks.

8. Brute-Force Attacks:

Brute-force attacks involve repeated attempts to guess usernames and passwords to gain unauthorized access. Small businesses using WordPress should enforce strong password policies, limit login attempts, and consider implementing additional security measures like CAPTCHA or two-factor authentication to protect against brute-force attacks.

9. File Upload Vulnerabilities:

File upload vulnerabilities can allow attackers to upload malicious files to a website, potentially leading to the execution of arbitrary code or server compromise. Small businesses on WordPress should implement strict file upload validation, restrict file types, and scan uploaded files for potential threats using security plugins or services.

10. Misconfigured Security Settings:

Misconfigured security settings, such as weak passwords or incorrect file permissions, can make a website vulnerable to exploitation. Small businesses using WordPress should ensure they follow best practices for security settings, such as using strong passwords, restricting file permissions, and configuring secure communication (HTTPS) for their website.

11. Unpatched Software:

Running outdated or unpatched software, including WordPress core, themes, and plugins, can expose websites to known vulnerabilities. Small businesses should prioritize regular updates and maintenance, stay informed about security patches, and implement a proper update process to mitigate the risk of exploitation.

12. Information Disclosure:

Information disclosure vulnerabilities occur when sensitive data or server information is exposed inadvertently. Small businesses using WordPress should review error handling practices, ensure verbose error messages are disabled, and implement proper access controls and encryption to prevent information disclosure.

13. Session Hijacking and Session Fixation:

Session hijacking and fixation attacks aim to exploit session management vulnerabilities, potentially leading to unauthorized access to user accounts or impersonation of legitimate users. Small businesses on WordPress should implement secure session handling, utilize secure cookies, and consider session timeout and regeneration techniques to mitigate these risks.

14. DDoS Attacks:

DDoS attacks overwhelm a website with excessive traffic, rendering it inaccessible to legitimate users. Small businesses on WordPress can consider using DDoS mitigation services, optimizing server configurations, or implementing rate-limiting techniques to protect against these attacks.

15. Clickjacking:

Clickjacking involves tricking users into unknowingly clicking on hidden buttons or links that perform unintended actions. Small businesses on WordPress should implement X-Frame-Options headers, utilize security plugins that offer clickjacking protection, and regularly test their website for vulnerabilities.

By thoroughly understanding these exploits and implementing the recommended preventive measures, small businesses using WordPress can enhance the security of their websites and protect their valuable data and online presence.

As a business owner, it’s crucial to know your ideal client.

These are the people who are most likely to buy from you, refer others to you, and become loyal customers. In this article, we’ll discuss how to find your ideal client by identifying the extremes and understanding what drives them.

1. Work Out Demographics

To find your ideal client, start by working out their demographics. This includes their age, gender, income, location, and other relevant information. You can use tools like Google Analytics or social media insights to gather this data. Knowing your ideal client’s demographics can help you tailor your marketing efforts and better understand their needs.

2. Think of People We Already Know, and Use More Than One!

When thinking of your ideal client, don’t just limit yourself to one person. Think of multiple people you know who fit the profile of your ideal client. This will help you create a more accurate picture of who your ideal client is and what they want.

3. Who is Your Low-End Extreme Ideal Client (Secondary Fan)?

Your low-end extreme ideal client is the person who is interested in your product or service but may not be able to afford it. This is the person who is still a fan of your brand and may refer others to you, but may not be able to make a purchase right now. It’s important to keep this person in mind when creating your marketing campaigns, as they can still be a valuable asset to your business.

4. Who is the High-End Extreme (Your One True Fan)?

Your high-end extreme ideal client is the person who loves your brand and is willing to spend more money on your products or services. This is the person who is most likely to become a loyal customer and refer others to you. It’s essential to understand what drives this person so that you can continue to meet their needs and exceed their expectations.

5. What Drives Them?

To understand what drives your ideal client, you need to ask the right questions. What problems are they trying to solve? What are their pain points? What are their values and beliefs? Understanding these factors will help you create a message that resonates with your ideal client and builds a relationship with them.

6. How to Go Find Them

Once you have a clear picture of your ideal client, you need to know where to find them. This could be through social media, online forums, industry events, or other channels. By identifying the places where your ideal client is most likely to be, you can target your marketing efforts and reach them more effectively.

Finding your ideal client is essential to the success of your business. By understanding the extremes of your ideal client and what drives them, you can create a marketing message that resonates and builds a loyal customer base.

Use the tips in this article to identify your ideal client and reach them more effectively.

This beginner’s guide aims to provide a clear and concise overview of the technology, making it accessible to even the most inexperienced individuals. So, let’s embark on a journey to demystify the world of technology.

Understanding Technology:

Technology refers to the tools, machines, and systems that humans have created to solve problems and simplify tasks. It encompasses a broad range of fields, including computers, software, electronics, telecommunications, and more.

By harnessing technology, we can automate processes, communicate globally, access vast amounts of information, and accomplish tasks more efficiently.

Computers and Software:

At the heart of modern technology lies the computer.

A computer is an electronic device that processes data and performs various operations using software.

Software refers to the programs and applications that run on a computer, enabling it to perform specific tasks.

Examples of software include operating systems like Microsoft Windows or macOS, productivity tools like Microsoft Office, and web browsers like Google Chrome.

The Internet:

The Internet is a vast network of interconnected computers worldwide.

It allows people to share information, communicate, and access a multitude of resources.

Through the internet, we can connect with friends and family through social media platforms, stay updated with news from around the world, and even shop online.

Web Browsers:

Web browsers are software applications that allow us to access and navigate the internet.

Popular web browsers include Google Chrome, Mozilla Firefox, and Microsoft Edge.

By typing in a web address or using a search engine, we can explore websites, read articles, watch videos, and interact with various online services.

Email and Communication:

Email, short for electronic mail, is a widely used method of electronic communication.

It enables us to send and receive messages, documents, and files over the Internet.

Email providers like Gmail, Yahoo Mail, and Outlook offer free email accounts that can be accessed through web browsers or dedicated email clients.

Mobile Devices:

Mobile devices, such as smartphones and tablets, have become an integral part of our lives.

These portable devices offer a wide range of functionalities, including calling, messaging, web browsing, and accessing apps.

Mobile apps are software applications designed specifically for mobile devices and can be downloaded from app stores.

Social Media:

Social media platforms like Facebook, Twitter, and Instagram have revolutionised the way we connect and share information.

These platforms allow users to create profiles, share posts, photos, and videos, and interact with others through comments, likes, and shares.

Social media has become a significant source of news, entertainment, and communication for millions of people worldwide.

Cloud Computing:

Cloud computing involves storing and accessing data and programs over the internet instead of on local devices (such as your home computer).

Cloud services, such as Dropbox, Google Drive, and Microsoft OneDrive, offer storage and backup solutions, allowing users to access their files from anywhere with an internet connection.

Cybersecurity:

With the increased reliance on technology, it is essential to be aware of cybersecurity.

This refers to protecting computers, networks, and data from unauthorised access or damage.

Practices such as using strong passwords, keeping software up to date, and being cautious of phishing attempts can help safeguard against online threats.

Conclusion:

Technology has become an integral part of our lives, and understanding its basics can empower individuals to navigate the digital world with confidence.

This beginner’s guide has provided an overview of essential concepts such as computers, software, the internet, mobile devices, social media, and cybersecurity.

By embracing technology and continuing to learn, we can fully harness its benefits and stay connected in this digital age.

How to find loads of stuff to write about, how it should come across (and how to do it quickly)!  Write content today :)

Before you write content.

This all starts in preparation before you come to write. It’s worth knowing before you sit down something you might like to write about.

Also, you should know that anything that you write content about must have some usefulness to it. The person you want to read your content should be able to take something useful away from reading it.

Therefore all your content must comply with these basic rules:
Clear. Does it clearly describe the point you are trying to make or the thing you are selling?
Helpful. Does the reader take away something of true use to them and/or do they accomplish a goal by reading it?
Audience. Is it clear who this content is aimed at?
Copywritten. Is it easy to read? Skimmable? Utilises summaries and headings?
Unique. Is it in your own words and not a rehash of someone else’s ideas?
Expertise. Do you show your knowledge and experience in this content?

Keep Notes Handy:

One of the things that I tend to do while I’m working is keeping some note paper to hand so that I can jot down things about the day and anything interesting that pops into my head. I also went through all my training notes and paperwork and thought about my experiences as a novice. Make some notes about all these things.

For example:

Conversations with a client about a specific subject
Problems I have solved
Alternative ways of doing something
A story about something that happened to me
A story about something that happened to people I have worked with
A bit of my history
A technical jargon explained
Concepts I have read about.
Scientific Studies.
Self-Help Advice
Etc…

Time To Write Content!

Choose one of your notes.
Think about how you can make it a story. Humans have shared stories throughout millennia and it is the backbone of our modern societies. It makes concepts easier to remember and relatable.
Be prepared to give your knowledge away for free wherever possible! It won’t stop people from booking your services, instead, it will help them to understand why you are trustworthy and the right person for the job.

Brainstorm.

Make bullet points about the things you would like to cover in your story. Think outside the box, what evidence is there? What experience did it come from? How does this relate to your product or services? Use these to refer to when ‘padding out your story.
Select a few key points that really stand out for you or will provide the most useful information to the reader. You will cover these points in the most detail.
Take these points and start to think about how you would explain and expand upon these points if you were to explain them to an alien.

Helpful Formula.

Now that you have the juicy bits it’s time to put them in some kind of order. One of the most useful formulas for this is as follows:

Today I want to tell you about [the useful thing]… Write a brief intro to it here.
Because [why is it useful to the reader?]
Because [symptoms of the problem it solves are relevant – how does the reader feel before this information helps them? What are the benefits of doing this/buying this?]
Here’s what you do [practical thing to try/instructions to follow]
Here’s someone else that did it and what happened [tell the story]
If relevant, add a testimonial from someone who did this or you helped them with this problem.
Summary. If you have [problem], try this [solution], and tell me how you got on.
Call To Action. Give them ways to contact you, free discovery calls or whatever your lead is. Ask them to comment or give feedback.
Link to your other useful content that the reader might like to know about.

Editing.

When you have written the content, have a read-through. Correct any errors and remove anything that doesn’t get to the point. Cull excess words or repetitions. Remove ‘I’ if you say it a lot.

Ditch any cliches like overuse of ‘very’, ‘super’, and ‘really’. Use active verbs.

Brownie Points When Editing.

Add some imperfection or vulnerability to your story. Do not strive for 100%. Your quality is best at about 70%. This makes you human, just like your reader.
If possible create a unique twist to the story or a big surprise. If you can add humour to your writing in your own style of speaking, all the better. Authenticity is important here.

That’s your 30 minutes up!

It will take longer at first but trust me, once you practice this method and follow the steps it will become easier and much quicker.

Second Edit (you are only allowed two)

Once you have completed your first edit leave it overnight. Sleep on it and re-read it in the morning.

This re-read is your FINAL edit. Stories and content easily get ruined by over-editing and a drive for perfectionism. This comes from a fear of what people might think of you.

Be brave, and be ready to post this content now.

Lastly, add some relevant, clear and interesting images to boost your content. I often use ppixabay.com for royalty-free images – just check the licence before you use it and reference the artist/photographer, it’s nice to give them a boost.

Bonus Brownie Points for the more tech-savvy:

If you know how to, link some of the phrases in your contact to other relevant content to provide further interesting reading. Make sure one of those links goes to another trustworthy website. Make most of them lead to other content you have written.

Add ALT Tags to your images and Metadata to your content.

Catagorise and tag your posts (3-5 highly relevant tags – don’t overdo it).

Add social shareability.

Maybe record a video at some point to accompany it?

That’s it.

If all the steps are too much then at the very least make sure the things you are writing about add true value to the reader and demonstrate your knowledge and experience.  It’s the best way to build trust when the person cannot see you face-to-face :)

What do you think of the steps?  Have you tried them, did they work?  Are 30 minutes too optimistic after you have practised a few times?  I would love to hear your thought!

I would like to tell you about an exercise that I use with my business coaching clients that really provides you with massive clarity on what you truly desire and what is holding you back from achieving the desires.

This method was introduced to me by top Business Coach, Rich Litvin and I have been able to use it on myself to ‘self-coach but most significantly, with the aid of ‘another pair of eyes’, my clients have benefitted from it enormously (read on for a couple of examples of this). So let’s play… Today we are going to travel through time.

“I want you to imagine it is 3 years into the future. I call you up to see how you are doing since I used to coach you, three years ago. And you say “Bloody hell Claire! You’ll never guess what? My life has completely transformed both personally and professionally because…”

Here is where you fill in the blanks.  Close your eyes and put yourself in that future place.  It’s three years from now.  Where are you?  What are you doing?  How are you feeling? What is everyone else close to you doing now? Really paint a vivid picture in your mind’s eye about the situation you find yourself in.  Look around you and take in the sights, smells and temperature.  How has your life transformed?  You are the happiest you have ever been.  Why? Tell me everything about this place and how you feel and why.  Feel your energy and excitement rise

“Now back to our conversation in the future.  It’s still 3 years from now.  Think back to ‘three years ago’ when I was coaching you.  When we sat together for the first time and you needed my help.  What was holding you back then?…”

As your future self now think ‘back’ to what was blocking you.

What were the worries and fears that were stopping you from moving forward? Is this a lifelong pattern?  Are you more worried about what ‘they’ might think, or say?  What were your ‘what if?’ moments that froze you?  What were you really struggling with? How you saw the world ‘back then’, is it part of a long-held belief system?  We have seen the dream, what is the fear?

Imagine this belief/fear/problem/block that holds you back.  Imagine it is a perfect system stopping you from achieving your dreams.  Would you be the expert on that system?  can you teach me it?  Give me the masterclass on how to hold yourself back. Within this perfect system of holding back, and with you as the expert,  what is the secret that no one else knows, the reason you are so successful at this system?

This method is intended to really deeply bring out the struggle. To look further into it than you may have gone before. What would this look like if it were different?  How might it work?  If you made your hopes and dreams easy, what would that look like? What pisses you off? What makes you cry?  What is your true calling?

Keep going deeper and deeper until you find the root of the problem.  How did your response serve you well in the past when this problem started?  Does it serve you now?

This is a good time to journal on the blocks you have had, the subtle things that trigger you back to being frozen and the ways you can make positive changes for yourself.  When you know what stops you, the future-you becomes able to tackle everything and become the happiest you have ever been.

What does that look like for you?

Content has become a powerful tool for businesses to connect with their target audience, establish their brand, and drive meaningful engagement.

However, if you’re new to the world of technology and unsure where to start, the concept of developing a content strategy might seem overwhelming.

Don’t worry! In this beginner’s guide, we will break down the process of creating a successful content strategy into simple, easy-to-understand steps.

Whether you’re a small business owner, a budding entrepreneur, or an aspiring content creator, this guide will provide you with the foundational knowledge and practical insights you need to effectively plan, create, and promote content that resonates with your audience. No technical jargon or complex theories—just straightforward advice to help you navigate the content landscape and achieve your goals.

From defining your objectives and understanding your audience to create a content calendar and measuring your results, each step will be explained in a beginner-friendly manner, ensuring that you can grasp the concepts and implement them with confidence. By the end of this guide, you’ll have a solid understanding of how to develop a content strategy tailored to your unique needs and resources.

So, if you’re ready to embark on a journey to harness the power of content, let’s dive in and unlock the secrets to creating a successful content strategy that will captivate your audience and drive meaningful results.

Step 1: Figure out your goals:

Think about what you want to achieve with your content. Do you want more people to know about your brand, visit your website, or get in touch with you? Knowing your goals will help you plan your content better.

Step 2: Understand your audience:

Find out who you’re creating content for. What are their interests, needs, and problems? Do they like watching videos, reading blog posts, or looking at pictures? Understanding your audience will help you create content they’ll enjoy.

Step 3: Check your existing content:

Take a look at the content you’ve made before. Which ones worked well and which ones didn’t? Are there any topics or types of content missing? Understanding what you’ve done in the past will guide your future content decisions.

Step 4: Choose where to share your content:

Decide where you want to publish your content. Will it be on your website, social media platforms, emails, or other places? Pick the channels that make the most sense for reaching your audience.

Step 5: Create a content calendar:

Make a plan for what content you’ll create and when you’ll publish it. Decide on the topics you want to cover and what type of content you’ll produce (e.g., articles, videos, images). Having a schedule will keep you organised.

Step 6: Make great content:

Start creating your content! Make sure it’s valuable, relevant, and interesting for your audience. Focus on providing them with something they’ll find helpful or enjoyable.

Step 7: Share your content:

Once your content is ready, let your target audience know about it. Share it on your website, social media, emails, and other places where they can find it. This way, more people will see what you’ve created.

Step 8: Measure and analyse:

Use analytics tools to see how your content is performing. Look at the data to understand what’s working and what’s not. This will help you make better decisions for future content creation.

Congratulations! You’ve reached the end of our beginner’s guide to creating a successful content strategy. By now, you should have a clear understanding of the key steps involved in developing a content strategy that resonates with your target audience and achieves your goals.

Remember, content strategy is not just about creating random pieces of content and hoping for the best. It’s a thoughtful and strategic approach that involves defining your objectives, understanding your audience, planning your content, and measuring your results. With the knowledge and insights gained from this guide, you’re equipped to take your first steps towards crafting a compelling content strategy.

As you embark on your content creation journey, always keep your goals and audience in mind. Focus on delivering value, relevance, and engaging experiences through your content. Experiment with different formats and channels to find what works best for your audience. Stay consistent, but also be open to learning from your results and making adjustments along the way.

Creating a successful content strategy takes time and effort. Don’t get discouraged if you don’t see immediate results. Rome wasn’t built in a day, and the same goes for building a loyal and engaged audience. Stay patient, persistent, and always strive to improve.

Lastly, don’t forget to enjoy the process! Content creation is an opportunity for creativity, storytelling, and connecting with others. Embrace the journey, explore new ideas, and have fun along the way.

Now, armed with this knowledge, it’s time to put it into action. Start planning your content strategy, create remarkable content, and share it with the world. Best of luck with your content creation endeavours, and may your strategy lead you to success and fulfilment in the digital landscape!

What is the concept of Inbox Zero?

The concept of Inbox Zero is to have an empty email inbox by regularly processing and organising your emails in a systematic way, either by responding, delegating, archiving, or deleting them. The goal is to reduce the time and mental clutter associated with managing emails and increase productivity and focus on important tasks.

To achieve Inbox Zero, you can follow these general steps:

• Set a specific time to process your emails and stick to it.

• Start by scanning your inbox and quickly categorizing emails by relevance and priority.

• Respond to urgent emails first and then move on to the less important ones.

• Archive or delete emails that you no longer need or that do not require further action.

• Create specific folders or labels to organize emails that need to be saved for future reference.

• Unsubscribe from newsletters or other mailing lists that you no longer find useful.

Remember, achieving Inbox Zero is not a one-time task but rather a continual process that requires regular attention and discipline.

If I have an overwhelming inbox how should I start?

• Set aside dedicated time to work on your inbox. Schedule a block of time where you can focus solely on email processing without any distractions.

• Prioritise your emails by sorting them according to their level of importance or urgency. You can use filters or search functions to quickly find and sort emails.

• Start with the most urgent or important emails first, and work your way down the list.

• Try to limit the time you spend on each email to avoid getting bogged down in the details. If an email requires more attention or action, move it to a separate folder or label and come back to it later.

• Use the “archive” or “delete” feature to quickly get rid of emails that are not important or require no further action.

Remember, the key to tackling an overwhelming inbox is to break it down into manageable pieces and to work on it regularly. It may take some time to get to Inbox Zero, but with persistence and a systematic approach, you can get there.

The time it takes to achieve Inbox Zero will depend on the number of emails in your inbox, how frequently you receive new emails, and the complexity of the messages you receive. It may take a few hours to a few days or more, depending on the extent of your email backlog.

However, it’s important to note that achieving Inbox Zero is not a one-time task but an ongoing process that requires ongoing attention and discipline.

Once you have cleared your inbox, it’s important to maintain good email habits, such as regularly processing and organizing emails, responding promptly, and using filters and folders to manage incoming messages.

In general, it’s a good idea to set aside time each day or week to process your emails and to avoid letting them pile up. With consistent effort and good email management practices, you can maintain Inbox Zero and keep your inbox under control.

How does it feel to achieve inbox zero?

While the feeling of achieving Inbox Zero can vary from person to person for me, it was massively elating.  Many people report feeling a sense of relief, accomplishment, and reduced stress.

Clearing out a cluttered inbox can give you a sense of control and helps you feel more organized and productive.

Inbox Zero can also help you feel more focused and better able to tackle important tasks, as you are no longer distracted by a backlog of unprocessed emails. In addition, maintaining an empty or well-organized inbox can help you be more responsive and communicative with colleagues, friends, and family.

Overall, achieving Inbox Zero brings a sense of calm and order to a sometimes chaotic digital world, making you feel more efficient, effective, and in control of your work and personal life.

If you would like a free one-hour consultation on your inbox or any other aspect of your small business you can book one here (It is absolutely not a sales call).  These one-hour discovery sessions are for us both to discover the following:

• Am I right for you and your business?

• Are you right for me?  Do we click?  Will we work well together?

• Is it within your budget or are there other options for you?

• What time will you need to put aside and how to fit it into your busy schedule?

• To give you the information you need to make an informed decision on working with me.

• You may get exactly what you need just from that one session. If so, fab!

Book your place here:  https://bit.ly/spinbooking

As a sole trader, maximizing productivity is crucial for success.

Understanding key principles and utilising effective strategies can significantly improve your efficiency and output.

In this article, we will delve into the concept of productivity from the perspective of a sole trader, focusing on two main aspects: the 80/20 rule and strategic project management.

The 80/20 Rule:

The 80/20 rule, also known as the Pareto Principle, states that roughly 80% of outcomes are derived from 20% of inputs. By applying this principle to your personal and professional life, you can identify the most impactful activities and individuals that contribute to both positive and negative emotional states.

Identifying Peak Positive and Negative Emotional States:

Take a comprehensive look at the previous 12 months of your calendar, diary, or any other record of your activities. Reflect on the people and activities that generated the highest levels of positive and negative emotions. Make two separate lists for each category.

The “To Do” and “Not to Do” Lists:

Analyzing your lists will help you discern the 20% of people and activities that were responsible for 80% of your peak positive and negative emotional states. From this analysis, create a “to-do” list comprising the activities and interactions that generated positive emotions. Likewise, develop a “not to do” list that includes activities and individuals that contributed to negative emotions. Implementing these lists will enable you to prioritize and focus your efforts more effectively.

Automate and Delegate:

Automating Disagreeable or Distracting Tasks:
Once you have identified the disagreeable or distracting tasks from your “not to do” list, explore automation options. Leverage technology and software solutions to streamline and automate these tasks wherever possible. By reducing manual effort and relying on technology, you can save time and energy for more important endeavours.

Delegating Repetitive Tasks:

For tasks that cannot be automated, consider delegating them to others. Hiring freelancers, virtual assistants, or part-time employees can help you offload repetitive and time-consuming responsibilities. This delegation allows you to focus on high-value activities that drive growth and revenue.

Strategic Project Management:

Assessing Primary Projects:
Evaluate all the projects you are currently involved in, both personally and professionally. Determine the ones that hold the most significance and impact on your overall success. Consider their potential to make other projects either irrelevant or easier.

Identifying the Primary Focus:
Ask yourself which project, once completed or moved to the next milestone, will have the greatest positive influence on your other endeavours. This project should become your primary focus. Dedicate your time, resources, and efforts to advancing this project towards completion. By prioritizing strategically, you can achieve greater outcomes and create a cascading effect on other aspects of your work.

By adopting a productivity-focused approach as a sole trader, utilizing the 80/20 rule, and strategically managing your projects, you can optimize your output and achieve greater success.

Continually reassess and refine your priorities, automate repetitive tasks, delegate when necessary, and concentrate on projects that have the most significant impact. Embracing these principles will enhance your productivity and propel your business forward

Money blocks – Why HSPs Sabotage Their Earnings…

HSPs are Highly Sensitive People.  I am an HSP.

My hands started to tremble and I felt a familiar flush of anxiety rising in the back of my neck.  This was one of my first potential new clients and up to this point, everything had been going so well!  I happily explained all about the service I offer and how it can help.  But as soon as my potential new client asked how much it costs, I froze.

Despite spending ages perfecting my offer and making sure I am well-trained, experienced and pricing fairly, a hundred doubts suddenly, but very subtly,  whisper to me in my mind:

• What if I am not good enough?  What if they think I am better than I really am?

• What if they think it’s too expensive and says no? I need the money and can’t afford to charge less than this.

• What if they find someone cheaper?  I will never make what I need.

• What if they say no and I don’t find out why, how will I improve?

• What if they say yes and I mess it up, what about my reputation?

What if, what if, what if..?

I blurt out the price and sense a very slight hesitation in them.  Without giving any pause for thought I instinctively knee-jerk react and assume the very small hesitancy means they are going to say no.

I panic and decide to protect myself from crushing rejection (my business feels so personal to me you see, it’s my baby, and I couldn’t bear it if someone didn’t approve).

I decide to make an alternative offer before they have even had a chance to open their mouth:

• “What’s your budget?”  This one is a secret code when I am scared.  It really means ‘Tell me what you can afford and I will make an offer just under so you say yes, then I will do the job for less than I can afford to in order to avoid feeling bad about my efforts”.

• “That’s my usual price, however for you today it’s £[reduced price thought of ‘off-the-cuff’, with no regard for its profitability.”

• “If you book it today you get a % discount…”

• “If you can’t afford it maybe we could look at a skill swap instead?”  Cue the real desperation here, just do it for nothing instead.

Being in a high-anxiety state of mind when asking for payment or stating your costs is very damaging to a Highly Sensitive Businessperson.  It explains why a lot of HSPs either never turn their passions into their dream job or try to and fail because it’s too stressful.

The more impossible it feels to raise or state your prices, the more damaged your bank balance is!  The more you do this the more you find you are known for being ‘cheap’.  Then you attract all the wrong clients and thus start a vicious downhill spiral

All-in-all, not charging what you are truly worth damages your reputation in the long run.

But I have good news, you can fix this with a change of mindset!

1:  We need to form an understanding of where these feelings come from.  Your subconscious is trying to protect you from something in your past that made you worry that you may not be good enough.  Perhaps you were bullied in the past and called names?  Maybe your parents criticized you a lot?  Maybe you have tried to achieve things in the past but feel you failed somehow.

Whatever it is, our subconscious remembers the feelings these occasions gave us and tries to avoid them at all costs in the future, even when it’s no longer appropriate.  It’s a mild form of trauma.  Often stemming from a collection of bigger traumas in the past.

This can result in:

• Fear of failure

• Fear of Success

• Fear of not having the knowledge

• Fear of looking greedy

• Fear of being misunderstood

• Fear of other’s opinions

• Fear of losing

• Fear of numbers/money

• Fear of technology

• Fear of mistakes

• Fear of complaints

• Low Self-Esteem

• Low Self Worth

When a sensitive human is in this state of being it is almost impossible to make rational decisions about your business and the money.  You become energetically out of balance.

This has a ripple effect on everything you do.  And more than that, people seem to sense it in you too.  The lack of confidence creates an energetic unbalance.  But that can be reversed.

2.  Once you have an understanding of where these feelings come from you may need to take further action on the things in your past that caused you these feelings and anxieties.

That could be as simple as meditating on it and choosing to leave it in the past or it could mean having some therapy.  Whatever you choose it’s worth working through the problems of the past that affect you now, no matter the reason.  These things have a habit of repeating themselves until they are dealt with.

Some things that can be helpful to do or think about with taking action on these feelings can be:

• Cultivate an attitude of gratitude.  Look at your trauma, look at the ‘negative things’ in your mind.  In the dark times,  what can you be grateful for?  As soon as a ‘bad thing’ has happened it’s already in the past and there is nothing more we can do about it.  However, when you think about it, what were the positives that have come from that experience?  Did you learn a valuable lesson?  Did you grow stronger?  Did it put new people in your path or change the direction of your journey?  Could there be a positive reason for this big change?  Write these down in a journal and revisit them.  Things look more and more different as time passes.

• Remember it’s not about being the best here.  It’s just about having the right attitude.  Are you coming from a genuine place of service to others?  How do you help other people?

• Talk to a qualified professional such as a therapist or coach.

• Visualize your future business when you have everything you ever wanted.  What do you see?  What do you smell?  What do you feel?  Really bring that future to life in your mind.  Think about your day-to-day activities now you have everything how you want it.  Who is there?  How does it work in an ideal world?

• Read “There is nothing wrong with you” by Cheri Huber.  See below for the link.

3:  When you have understood and taken action on your feelings around money and asking for what you deserve you can start to open your mind to the possibility that, by not charging what you need, you are upsetting the universal balance of giving and receiving.  Portrait Photographer, Sue Bryce describes this perfectly in her talk about business and fears:

IF YOU FAIL TO RECEIVE, YOU WILL FAIL.

Time for a change in mindset – reset your ego from a victim mentality, a place of failure, and instead choose to think in the following ways:

“I am not here to compete, I am here to help.  There is nothing slimy or underhand in what I want to share and it is energetically balanced to receive in the order that I give.  I can charge what I am worth because if I don’t I invite negativity to my business and lose my abundant mindset.”

You LOSE when you criticise, gossip, fail to stand up for yourself, blame others, blame the economy, blame anything else, judge other people, or judge yourself.  You lose.  Every. Single. Time.  It all ends up coming back to you threefold.

Change your thinking in order to be a winner.

Have you ever heard of an energy vampire?  According to Wikipedia, A psychic vampire is a creature in folklore said to feed off the “life force” of other living creatures. The term can also be used to describe a person who gets increased energy around other people but leaves those other people exhausted or “drained” of energy.

What if that energy vampire was you?  What if you are draining yourself and potentially other people?  Do you ever take an instant dislike of someone?  What part of their behaviour is a reflection of yourself?  It’s usually what makes all of us flinch.  And it’s ok, you are human.  But you need to be aware of the damage your negative attitude could have on your business.

Small thinking is crippling.  Are you choosing numbers that won’t ‘offend’ anyone?  You need to be open to money, it doesn’t have to be massive amounts, but it does need to be what you deserve and what you need, not what you think they might pay.  Think about what you charge now, are you earning well?  Are you getting what you need?  If not double it, then maybe double that again.  If a big jump is just too scary how about a 10% increase just now?  But do it, now!

I highly suggest you follow the principles in the free book, The Science of Getting Rich by Wallace Wattles.

4:  Know how to work out what you are worth.  Your experience, training, etc also taken into account, and find the ‘sweet spot’ where you have a high amount you want to charge and what people in the industry might pay.  Start high, it’s easier than starting to low and upping your prices at a later date.  Here is a formula for working out what to charge:

5:  Practice rejection.  Talk to everyone you can at every suitable opportunity about what you offer, why it’s great, who it’s for and how much it costs.  Practice getting people to say no to you.  It will happen a lot, it’s supposed to.  But from the myriad of “no’s” will come some “yesses”  And they will be more than if you hadn’t got all those “no’s”

You must understand that a No isn’t personal.  That they will have their own reasons.  Some of it will be down to how you pitch yourself (faking confidence is a great trick here) but they will also have personal reasons too.  Learn about selling and dealing with objections.  Remember that your intent is good so therefore you are NOT a slimy salesperson.  That title is reserved only for the thieves that try and fleece people.  You are not like that so it’s ok to sell your product/service.

It can feel personal as a service provider to receive a no.  It feels like they hate you, as you are the thing they are selling.  You need to do it more.  Get very uncomfortable over and over again.  Remember, they have their reasons, and it’s not because you are crap.

Your reasons for why you have money blocks will inform the action you take.  But if it’s a form of fear, as it so often is, then these steps can help tremendously.

And if all else fails it’s always useful to hire a coach, like me.  Fear and blocks are something I work on with small business owners on a daily basis.  You are not alone, and you CAN overcome it and be abundant and happy too!

If you would like a free one-hour consultation on your money blocks or any other aspect of your small business and life you can book one here (It is absolutely not a sales call).  These one-hour discovery sessions are for us both to discover the following:

• Am I right for you and your business?

• Are you right for me?  Do we click?  Will we work well together?

• Is it within your budget or are there other options for you?

• What time will you need to put aside and how to fit it into your busy schedule?

• To give you the information you need to make an informed decision on working with me.

• You may get exactly what you need just from that one session. If so, fab!

Book your place here:  https://bit.ly/spinbooking

Greetings fellow “Multipreneur“!

Not sure if you are one?  I can help.

Do you immerse yourself in many projects, burst with ideas and sometimes jump from one thing to the next.  Your brain hungry for more learning on the topic that currently fascinates you?

Do you learn things quickly but worry that you lack focus.  Have you tried to specialise but get bored and want to do more…and more.  Do you LOVE to help people?

Are you highly sensitive and suffer from overwhelm.  Do you NEED structure?

Do you squirm to decide what to say when asked ‘what do you do’?  Did you struggle to decide what you wanted to be ‘when you grow up’?

You are very much not alone. 

In fact it’ll surprise you to find that you are, in fact, one of a very important group of intelligent, multi-faceted, ‘out-of-the-box’ thinkers who have a unique ability to synthesise ideas and pull things together in ways never before imagined.

Sounds too good to be true doesn’t it?  Well of course it has its downsides but read on lovely person.  It’s time to discover your true calling (hint, you have more than one).

You’re very lucky.  Because, despite popular belief, if you want to do everything you can, and you should!

When you understand who you truly are deep-down you will loose all feelings of shame, guilt, low self-esteem, fear of inaction and and frustration (from trying to conform to ‘the norm’).  You are whats known as a Polymath (Scanner, Multi-Potentialite, multipreneur etc etc).  You fit in with well-known thinkers from the renaissance such as Leonardo Da Vinci, Benjamin Franklin, Aristotle and more…

If discovering new things fills you with delight, if using this to help other people makes you heart sing, then respect your curiosity.  A wandering path of enthusiastic discoveries will intuitively lead you to your deepest satisfaction – in your career and across all aspects of your life.

I will be writing and teaching more about your great gift in the coming months.  But for now I advise you start to following some tips to begin to take you to a place of self-forgiveness and multi-enlightenment!

When considering a swimming in a sea of passions and ideas:

1.  Start Small

2. Start NOW

3. Start everything

4. Don’t expect to finish any of them

5. Respect your curiosity

6. When following your heart, leave the credit card at home!

7. Don’t ask yourself if an idea will lead to success, instead ask yourself if it will make you happy.  Follow those paths.

Are you (or could you be) a multipreneur?  Do you, or someone you know have these key features?  Let me know in the comments below.  I would love to speak to like-minded people :)

How would you know what your service is worth?

When I first started Coaching my business clients I used to be surprised at how much they were undercharging and had no formula for setting their rates.

“This just feels like the right amount”

“I don’t think anybody would pay more than that”

“This is the going rate for other [same businesses in my field/area]”

It became very clear to me that one of the things that honest sole traders (in a service-based business) were struggling with knowing what their service was worth. Products somehow felt easier to price –   you have a cost of making or buying the product plus a markup for profit.

Many of the business owners I spoke to had no mathematical formula or were simply plucking numbers out of thin air or comparing themselves to others.

Where do you stand on this?  Have you thought carefully about what your service is worth?

I have a formula that might just help you.  And you might be surprised at how much more you could earn.

Let’s do a rough exercise to get an idea of your training and experience as financial worth:

Before you start you will need a calculator, pen and paper and an hour or two set aside to take this seriously.

You will also need to gather information on how much money you have spent on training since you started this job, how much your business expenses are (and an average of 3 months should do) and how many clients you can realistically fit in, in a week.

Let’s start with skill.  What are your skills worth?

SKILLS:

 Step 1.  Grab a piece of paper and set the timer on your phone to 90 seconds!

Brain-dump out all the skills you have, whether related to your business or not.  Be fearless in this exercise.  Get it all out for the full 90 seconds.  Don’t stop until the timer is up.

Once you have completed this, take a breath and relax.

Label each item in the list, in order of importance of how these skills relate to your business.  Which skill is absolutely vital?

Which can you manage without for now?

Follow down the list until you reach the bottom and least important skill.

Was that hard?  Did you get a good long list of things? 

If not do it again!  Yes really,  you didn’t get to become a grown-up without learning a thing or two.  Put it all in there until you have at least 15 items on your list.

Once you have this list of skills you can start to build a picture of all the things that make you worth something.

Step 2.  Now cross off anything that absolutely does not relate to your business at all

For example, if you were skilled at cutting your dog’s toenails yet you are a counsellor – maybe cross off ‘pet-grooming’.

Be very cautious when crossing anything off, as sometimes even unrelated skills in the bigger picture have helped us shape how we do what we do.

COST OF SKILLS:

Step 3. Look at each item on your list.  We are going to figure out what they are worth.

If you had NO CLUE how to do each skill yourself you would have to pay someone right?

If you expected to pay per hour for this skill how much would you expect to be charged?

Don’t stop to think – write the first hourly rate per skill that comes into your head.  Do this for each item.  You have 30 seconds – GO!

Now go down the list and add up the figures.

Divide this figure by the number of items still remaining on your list for an average cost.

This is a rough idea of the worth of your skills per hour.

WRITE THIS ON A PIECE OF PAPER AS FIGURE ‘A’

EXPERIENCE:

Step 4.  Next, think about being an employee – what’s the minimum wage now?

About £10.42 I think (in **2023 for ages 23 and over).

Imagine you are your own employee who has been in the business for as long as you have (include your years of learning/training too).

How many years have you worked on this, and how many years have you essentially been working for yourself (regardless of money)?  How many years of experience are you worth?

Take that £10.42 base rate.

Now add 67p for every year you have worked (the average pay increase is 6.4% as of  *Nov 2022).

What’s the total?  This is your hourly rate based on years of experience.

WRITE THIS ON A PIECE OF PAPER AS FIGURE ‘B’

TRAINING:

Step 5.  Add up all the money you have spent training and developing yourself in an average year (Add up all your training costs and divide them by the number of years since you started training for the average).

Divide this figure by the number of clients you would like in an average year.

That is how much your training is worth to each client.

WRITE THIS ON A PIECE OF PAPER AS FIGURE ‘C’

Step 6.  Add up figures ‘A’, ‘B’ and ‘C’.  This figure is a base hourly rate for your ‘working hours’.

However, as all self-employed people know.  You do not get paid whilst doing your admin, off sick, while marketing, on holiday etc.  So we need to dig a little further still…

How many hours do you work in a week?

Step 7.  Multiply your ‘ABC’ figure by the number of hours you work in a week.  This is your weekly rate (WR).

Now take your weekly rate and multiply it by 52

This is your annual rate (AR). Write this figure on a piece of paper.

But, if you charged your clients just the ‘ABC’ figure you would NOT make your annual rate.

Why not?  Because you need to account for the following:

• Outgoing business costs

• Holiday weeks

• Days off

• Possible Sick Days

• Tax and National Insurance (UK)

Eek!  So what to do now?

First, you need to look at all your Business Expenses for the year.  I recommend you take a 3-year average if you have enough figures.  If you have a bookkeeper they can help with this figure.

Step 8.  Add up all your expenses for a year. This total is your Annual Expenses (AE)

Write your Annual Expenses total on a piece of paper (AE).

Step 9.  Take your Annual Expenses (AE) and add them to your Annual Rate (AR)

This will be the total amount you will need to earn for a year to cover your skills, experience,  expenses and training.

Write your Annual Expenses total on a piece of paper (AR).

Step 10.  Once you have your total ideal figure you can now work backwards to get your hourly rate.  Keep this total ideal figure handy – we will need it again soon.

There are 52 weeks in a year.  Decide how many weeks of holiday you would like in a year (let’s say 4 weeks).  Take that off the year.  This leaves 48 weeks.

Then let’s say you need a week for possible sickness.  The new amount is now 47 weeks.

Step 11.  Take your ideal annual figure and divide it by 47.  That is the figure you need to work in a week. 

Your Ideal Week Figure 

Now how many client hours (time spent actually with your customer) can you work in a week?  For example, let’s say you spend 4 hours a day with a client for 4 days of the week (as you will need at least a day for admin/marketing work, preferably two).

4 hours multiplied by 4 days is 16 hours per week with a client.

Step 12.  Take your ideal week figure and divide it by (in this case 16).

That number is your Hourly rate (so far)

BUT WAIT!

We need to allow for Tax and National Insurance.

This is the part where most people come unstuck.

Happily, Step Change Debt Charity has a handy tool for working out how much you need to set aside each month for your Tax and NI (phew).

You will need your total Income (Gross) and your total Expenses figures.

When you have them handy head over to:

https://www.stepchange.org/debt-info/self-employed-income-calculator.aspx

And put in your numbers.

When you have the figures you need to put aside each month for Tax, and both types of National Insurance, come back here.

Step 13.   Add up how much you need to set aside for Tax and NI each month and multiply it by 12 for your annual figure.

Then divide it by the number of working weeks you have in a year.

Then divide this new figure by the number of client hours in the week.

Add this number to your hourly rate from step 12.

THIS IS THE FINAL, IDEAL HOURLY RATE YOU NEED TO EARN! 

Whether that’s 1-2-1 client work, workshops or group sessions, however, you choose to earn your crust.

Now breathe a make a cuppa – you have done extremely well to get this far.

Bonus Step…

Step 14.  THE LAW OF ATTRACTION:

Start to meditate/visualize earning this hourly rate on a daily basis.  Really believe that you already have it.  What does that feel like, what does that look like?  If you earned this every hour you worked (including office time and marketing hours) what would you earn in a week, a month or a year?  What could you do with that money?  Is it enough? 

If it doesn’t look like enough to fulfil your passions and dreams then double it – repeat this until you have all the money you need.  Now visualize again – what does this look like, what does this feel like…?

Practice valuing yourself and what your service is worth in this way every day before you turn on your phone/computer/device.  Start your working day in a positive financial state of mind.

You owe it to your clients, you owe it to yourself and you owe it to the universe to redress the balance – to receive as well as to give.

The old saying is wrong – it is NOT better to give than to receive – it is balanced to give as well as receive!

This exercise gives you a rough idea of the VALUE YOU, your experience and your training in your business, and what your service is worth.

Of course, this isn’t as good as a financial plan of action or professional financial advice.  But it’s a good starting point.

Are you surprised at how much further along in your field of expertise you really are – are you better than you first thought?

If you are reeling at this maths don’t worry.  As a business coach, I can take you through the process and do the maths for you – along with lots of other cool stuff.

With love,

Claire xxx